Cafe Patina
Marketing & Print Design
July 2020 - May 2024
We have provided marketing and communications services for Cafe Patina, a prestigious modern Australian café in Sydney's lush upper north shore, for over three years. This renowned cafe prides itself on offering honest, whole food that combines the comforts of home cooking with an elegant fine dining twist. Consistently recognised as one of Sydney's top cafes by Restaurant and Catering, Cafe Patina has cultivated a dedicated local following while attracting food enthusiasts from across the city.
Our primary objective was to develop a personable and captivating social media strategy that resonated with the cafe's diverse clientele. We set out to create a digital brand identity that exuded cleanliness, contemporariness, and timelessness while showcasing the cafe's exquisite cuisine and paying homage to the charm of the 140-year-old heritage building that houses the restaurant.
Through our collaborative efforts with Cafe Patina, we have successfully crafted a digital presence that captures the essence of the cafe's culinary delights and embraces its rich history. By employing strategic and engaging marketing techniques, we have fostered a strong online community and increased the cafe's visibility among a wider audience. Our dedication to maintaining the integrity of Cafe Patina's brand while incorporating modern design elements has allowed us to effectively communicate the cafe's unique offerings and attract new patrons.
Social Media Marketing
Upon analysing Cafe Patina's analytics and demographics, we strategically devised a social media marketing plan centred on Instagram and Facebook. We aimed to create an engaging and cohesive online presence that resonates with the cafe's target audience.
We developed a visually appealing template that effectively showcases the cafe's menu items, daily specials, upcoming events, customer reviews, and captivating photos of both patrons and staff. By sharing these elements, we aimed to foster a sense of community and belonging among our online followers.
Given Cafe Patina's commitment to supporting regional producers and utilising locally sourced ingredients, we seized the opportunity to dedicate a section of our social media grid to highlight other local businesses and their exceptional products. This approach enhances the overall brand image and instils trust in our loyal customers, assuring them of the high-quality food and drinks they choose to indulge in.
Print Media
Situated across from one of the upper north shore's beloved parks, Cafe Patina has a prime storefront that presents an excellent opportunity for advertising upcoming events and making important announcements.
As part of our comprehensive marketing approach, we design visually captivating A1 posters monthly. These eye-catching posters take centre stage at the front of the cafe, effectively showcasing the enticing upcoming specials. By leveraging the power of print media, we ensure that every visitor to the cafe is greeted with a tantalising preview of the culinary delights that await them.
The strategic placement of these posters serves as a powerful tool for capturing the attention of passersby and enticing them to step inside Cafe Patina. This marketing initiative helps create a buzz around the cafe, generating curiosity and anticipation among regular patrons and potential new customers.
By consistently refreshing the posters and aligning them with the cafe's seasonal offerings and promotions, we continuously engage customers and keep them excited about the evolving menu. This dynamic approach to print media ensures that Cafe Patina remains top of mind and reinforces the cafe's commitment to providing exceptional dining experiences.
Email Marketing
We take pride in our role as the creators and distributors of Cafe Patina's engaging E-Newsletters and EDM Campaigns. Through these email communications, we connect with an expansive audience of over 12,000 subscribers, informing them about the cafe's upcoming events and sharing important announcements.
Our E-Newsletters provide an effective platform for delivering exciting updates directly to Cafe Patina's loyal customers and interested individuals. With a keen focus on maintaining a solid connection with the wide-ranging audience, we utilise EDMs (Electronic Direct Mailers) to share exclusive insights into upcoming events, monthly specials, and other noteworthy information.
By harnessing the power of EDMs, we create a dynamic and engaging experience for the recipients, capturing their attention and fostering anticipation for the month ahead. These carefully crafted campaigns serve as an excellent way to connect with the diverse audience of Cafe Patina, ensuring they are well-informed and eagerly anticipating the cafe's upcoming offerings.
Testimonial
We have had the pleasure of working with Taylor for all our design and marketing needs at Cafe Patina for over three years. Responsible for our social media marketing, mailer distribution, poster designs, and menu designs, Taylor has consistently delivered exceptional work that perfectly captures the essence of our restaurant.
Working with Taylor has been a collaborative and seamless experience. She is highly professional, responsive, and always goes above and beyond to ensure our satisfaction. Her expertise in design, combined with her deep understanding of our business, has truly elevated our brand and helped us stand out.
We wholeheartedly recommend Taylor to any business seeking top-notch design and digital marketing services. Her creativity, professionalism, and commitment make her an invaluable partner in our success. We look forward to continuing our partnership with Taylor for all our future design and digital marketing needs.
Hilary Wallace
Director, Cafe Patina