sike.ai
Logo, Branding & Website Design
This project was undertaken in collaboration with Get You Known.
Sike.ai is an intelligent business platform designed to unlock human capital and support efficient operations. Sike.ai navigates the content and complexity of corporate documents to deliver informed, precise insights in a fraction of the time within a secure environment.
This project involved developing a new brand identity from the ground up, including a logo, colour palette, and website.
Primary Logo
The logo uses a clean, contemporary lowercase sans-serif typeface. The letters are uniquely styled and evenly spaced with rounded edges, delivering a balanced, composed appearance. The overall design is minimalistic, aligning with the brand's website and focus on cutting-edge AI technology and innovation.
Secondary Logo
This secondary logo complements the primary logo and is a versatile and recognizable element of the brand's visual identity.
Colour Palette
The deep blues and greens in the colour palette represent professionalism, intelligence, and innovation, aligning with sike.ai’s dependable and advanced AI capabilities.
Mood Board
The mood board for sike.ai features a futuristic and dynamic aesthetic, with a color scheme of deep blues, vibrant greens, and black-and-white accents. Bold, white sans-serif typography stands out against abstract, fluid shapes and light trails, evoking motion and energy. The sleek and minimalistic logo complements the high-tech theme, while black-and-white photography of mechanical and technological elements reinforces the innovative image. Overall, the mood board presents a cutting-edge and modern identity, ideal for an AI and technology brand.
Website
The sike.ai website features a sleek and modern design with a predominantly dark color scheme. The layout is clean and professional, emphasising clarity and ease of navigation. Key elements include bold typography, interactive graphics, and strategically placed call-to-action buttons. The design effectively leverages white space, creating a balanced and visually appealing user experience. The site also incorporates engaging animations and high-quality imagery to illustrate the capabilities and benefits of its AI-driven business solutions.
