NotCentralised
Rebrand & Web Design
This project was undertaken in collaboration with Get You Known.
NotCentralised is an innovative technology company focused on the development of smart and highly customised solutions that promote operational efficiency and workplace productivity. This project involved the development and relaunch of a new brand identity commencing with defining the tone, personality, and visual identity of the company. We then reviewed existing web copy and reworked the messaging to encompass the new brand voice, while stripping back the content and site structure to ensure clear and well-defined copy across a minimalist yet dynamic new website design. Brand implementation extended across corporate documents, marketing collateral, digital assets, and branded merchandise, ensuring consistency in the new identity's rollout. With careful planning and decision points at key junctures to ensure alignment with the company’s goals, we delivered a harmonious brand experience, with each touchpoint echoing the company’s new direction.
Rebrand
Building on the foundation of the existing NotCentraised logo, we refined its block-like form, staying true to the essence of blockchain and the web3 space. With subtle tweaks and softer curves, we've enhanced its approachability while maintaining its strength and minimalist appeal.
Colour Palette
The rebrand's colour scheme draws inspiration from the founders' passion for emerging technologies. The palette has a dark and moody tone, with pops of white, red, blue, and purple accents. These colours bring energy and excitement, reflecting NotCentralised's innovative approach and willingness to push boundaries.
The neon vibrancy of the primary colours represents the company's forward-thinking nature and commitment to staying at the forefront of technological advancements. The use of black and white in the palette keeps it minimalist and clean, echoing NotCentralised's focus on efficiency and simplicity in its solutions.
Social Media Templates
Website
In the web development and design stage of the NotCentralised project, we aimed to create a digital space that reflects the company's innovative and tech-driven solutions while providing users with a seamless and engaging experience. Here's how we achieved this:
Modern and Clean Design: A contemporary layout prioritising simplicity and ease of use, ensuring visitors can navigate the site effortlessly.
Dynamic Visuals: Incorporating captivating imagery and graphics, showcasing NotCentralised's solutions, leaving a lasting impression on users.
Responsive Design: With a focus on accessibility, our design is responsive across all devices, guaranteeing every visitor a consistent and enjoyable browsing experience.
Clear Call-to-Action: Strategically placed call-to-action buttons prompt users to take desired actions, whether exploring services, subscribing to updates, or contacting the team.
User-Friendly Contact Form: To facilitate seamless communication, we implemented a user-friendly contact form, allowing visitors to reach out with inquiries or collaboration opportunities effortlessly.
By harnessing captivating design principles with user-centric functionalities, the NotCentralised website serves as a robust digital platform that embodies the brand's identity and effectively engages visitors, driving them to explore further and engage with the company's offerings.
