Eventive Studio
Branding & Web Design
This project was undertaken in collaboration with Get You Known.
This project involved the development of a brand identity, e-commerce website, and collateral for Eventive Studio, a creative studio focused on event styling and graphic design. Our challenge was to develop a brand that truly reflected the studio's core principles of imagination, craftsmanship, and collaboration.
Primary Logo
The Eventive Studio logo features a bold, abstract design with the word "eventive" rendered in a fluid, organic typeface that resembles freeform and playful shapes, evoking a sense of creativity and energy. Beneath the dynamic lettering of "eventive," the word "studio" is presented in a clean, structured font, creating a balance between artistic expression and professional polish.
Secondary Logo
The favicon for Eventive Studio features a hand-drawn bow set against a scalloped-edged background. The bow's fluid, graceful lines evoke a sense of creativity and attention to detail, while the scalloped edge adds a touch of elegance and refinement.
Colour Palette
The colour palette, thoughtfully chosen to elicit warmth and sophistication, includes the rich hues of red wine and the soft tones of pale rose, balanced by the grounded neutrality of linen and camel. This combination encapsulates Eventive Studio's dual commitment to creativity and reliability
Collateral
Key collateral developed included branded templates (invoice, proposal, letterhead), business cards, and social media tiles, each designed to maintain the brand's cohesive identity while serving its practical needs.
Website
The new website is intuitive and purposeful in its design, with a strong focus on user experience. It is uncluttered, with a well-structured information hierarchy and clear core messaging. We focused on simple navigation, accessibility, and effective use of clear space to allow content room to breathe, avoid clutter, and help users focus on the information presented. The shop functionality is particularly user-friendly, with custom input at the point of selection before adding to the cart.
