Bay Road
Logo, Branding & Web Design
Bay Road offers fractional CFO and strategic financial consultancy services to businesses of all sizes across North America and APAC. Specialising in providing part-time financial expertise, Bay Road delivers strategic guidance and a range of CFO-related services on a flexible, contractual basis, providing businesses with a cost-effective solution to achieve their financial objectives with confidence.
This project involved creating a complete brand identity for Bay Road, including the name, logo, and visual identity. A comprehensive suite of assets and corporate documents was also developed, along with the design and construction of the Bay Road website from scratch.
Name
The name "Bay Road" was inspired by the founder's fond memories of holidaying in Cape Cod, USA. The concept behind the name is rooted in the belief that comprehensive financial services should allow clients to spend more time living life, embracing the idea of working to live, not living to work. The brand was designed to be calming, reliable, and trustworthy, putting people's minds at ease so they can focus on enjoying life more.
Primary Logo
The Bay Road logo is a clean, modern design that embodies the brand's essence of reliability. It features bold, sans-serif typography with lowercase letters to convey a sense of approachability and simplicity. The overall design is minimalist yet impactful, reinforcing Bay Road's identity as a trustworthy and calming presence in the financial consultancy sector.
Secondary Logo
The Bay Road birdhouse emblem, used as a favicon and secondary logo, is a charming and meaningful nod to the founder's holiday property. This emblem symbolises a safe and secure haven, mirroring Bay Road's commitment to offering reliable and trustworthy financial guidance.
Colour Palette
The Bay Road color palette, featuring Dark Charcoal, Soft Blue, Crisp White, Steel Blue, Light Gray, and Navy Blue, embodies calmness, reliability, and trustworthiness. These colors were chosen to create a cohesive, professional, and approachable brand identity, reinforcing Bay Road's commitment to providing strategic financial consultancy services that allow clients to focus on enjoying life more.
Corporate Identity
Creating a corporate identity for Bay Road included designing and developing a cohesive suite of branded materials:
Letterhead
Invoice
Proposal
Presentation
LinkedIn Banners
Business Card
Service Brochure
These elements collectively ensure a strong, recognisable brand presence across all corporate materials.
Website
The Bay Road website features a clean and modern design that emphasizes clarity and professionalism. It uses a minimalist layout with ample white space and a cohesive colour palette of muted blues and greys. Large, bold headings and succinct text sections make navigation straightforward. The overall aesthetic emphasizes reliability and ease of use, aligning with Bay Road's brand identity as a trustworthy financial consultancy.
The Bay Road website project encompassed asset creation, copywriting, sitemap creation, web design, web development and basic SEO.
